The e-choupal initiative—whereby a choupal is equipped with a computer and internet connectivity—is the brainchild of a large agricultural processing company in india, the indian tobacco company (itc. The e-choupal initiative what is needed is a better approach to help the poor, an approach that involves partnering with them to innovate and achieve sustainable win-win scenarios. Project shakti and itc e-choupal i've been wanting to write this since long but i haven't been able to find a lot of proof about the facts that i'm to pen down right now during my graduation i did a rural market survey on fmcg products and stuff like that. 34 community involvement in e-choupal initiatives itc engages the local community people through their e-choupal initiatives with the help of establishing it network in indian villages towards this, itc selected and trained local farmers to manage and operate e-choupals. Although e-choupal was conceived as itc's answer to its supply-chain woes, itc was quick to realise that it had discovered the delicate balance between achieving corporate profitability and making a social contribution.
Although e-choupal was considered as itc's response to their supply chain woes, itc was quick to recognize that they had an opportunity upon the fragile balance between making a social contribution and reaching corporate profitability. The main objective of the study was to find the importance of e-choupal in rural areas of india by using the analytical research to analyze the available facts or finding to examine the importance of e choupal and what type of social responsibility by itc in rural india. Video case study on the e-choupal internet kiosk system in india this video microenterprise case study was created at the michigan business school points to the use of the internet for e-government in india or you can check out other micro enterprise case studies.
Although e-choupal was conceived as a response to their supply suffering itc itc was quick to realize that they discovered the delicate balance between economic efficiency and the achievement of corporate objectives, a social contribution. Itc's e-choupal is internet kiosk, village gathering place and e-commerce hub all rolled into one it caters to the information needs of the farmers at their doorstep by bridging the information and service gap of rural india. Ali f, bhatnaga r s itc e-choupal: csr in rural india dash sb, mishra h rural e-governance model and its i mpact on decision mak ing proces s in agriculture: a stu dy of it cs e-chou pal. Itc's e-choupal programme, which has empowered over 4 million farmers to date, had pioneered digital engagement in rural india over 2 decades ago when the internet itself was not as widespread as it is today.
The farmer and sanchalak are free to use the e-choupal and develop new uses e-choupal unleashes the creative spirit in the rural india e-choupal concept helped in the creation of skilled personnel in rural communities. Itc e-choupal is a project undertaken by the itc to help the farmers in getting their share of the price which otherwise is eaten by the middlemen. While e-choupal was conceived as a response to the itc in its supply chain woes, itc quickly realized that they had discovered a delicate balance between the achievement of corporate profitability and the creation of social contribution.
Practices in the indian corporate in general and in the itc in particular this paper highlights the prime features of itc's ambitious csr project 'e-choupal' and finds that really this project is. The company's 'e-choupal' initiative is enabling indian agriculture significantly enhance its competitiveness by empowering indian farmers through the power of the internet. Itc's e-choupal initiative caters to the information needs of the farmers at their doorstep by bridging the information and service gap of rural india services of e-choupal include agriculture, health.
Itc limited is an indian company headquartered in kolkata, west bengal its diversified business includes five segments: fast-moving consumer goods (comprising foods, personal care, cigarettes and cigars, apparel, education and stationery products, incense sticks and safety matches), hotels, paperboards & specialty papers, packaging, agri. Aware of the multitude of challenges faced by impoverished rural indians, itc extended its e-choupal framework to deliver core services, such as access to health care, education and information. Itc e-choupal is the greatest example of information technology in rural marketing launched in june 2000, 'e-choupal', has already become the largest initiative in all internet-based interventions in rural india.